Montreal, February 14, 2006 Transcontinental Inc. today announced that it has become the co-publisher of the newly launched Canadian version of the world’s number-one online men’s lifestyle magazine, AskMen.com, with approximately 10 million unique visitors worldwide in January 2006. Under the 50-50 partnership, Transcontinental is the exclusive seller of advertising on the Canadian website, http://ca.askmen.com, which already boasts 800,000 unique visitors per month. The Corporation will also contribute to the site’s Canadian content, providing articles from its suite of magazines to complement the original content produced daily by AskMen.com. This is the first country-specific version of AskMen.com, which was launched in 2000 and is now a well-established brand, with readers from over 150 countries.
Yves Daoust, general manager for new media at Transcontinental, said: “We’re very pleased about this partnership, which not only augments our men’s lifestyle content offering, but also delivers to our advertisers, thanks to AskMen.com’s large audience, an instant, strong showing in the coveted male 18-34 demographic. This agreement is part of our commitment to innovating and realizing the full potential of our established magazine readership in specific communities of interest by complementing it with an enhanced online presence and derivative products and services, as outlined in our business project, Evolution 2010.”
For his part, Ricardo Poupada, vice president and general manager of Montreal-based AskMen.com, added: “The opportunity to work with Transcontinental to create this new site will help us cement our presence in our own backyard, allowing us to harness the value of our sizable Canadian audience by adding localized, specific content relevant to readers’ needs.
“We also look forward to providing our Canadian readers with some of the great content from other Transcontinental properties, such as The Hockey News. As for advertisers, we hope to launch innovative ad tools never before seen in Canada that will maximize advertiser return on investment.”
About Transcontinental
The largest printer in Canada and seventh in North America, Transcontinental is also the country’s leading consumer magazine publisher and second-largest community newspaper publisher. Transcontinental distinguishes itself by creating strategic partnerships that integrate the company into its customers’ value chain, notably through its unique newspaper printing outsourcing model and its value-added services. From mass to highly personalized marketing, the company offers its clients integrated solutions which also include a diverse digital platform and a door-to-door distribution network of advertising material. Transcontinental is a company whose values, including respect, innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.SV.A, TCL.MV.B) has more than 14,000 employees in Canada, the United States and Mexico, and reported revenues of C$2.2 billion (US$1.9 billion) in 2005.
About AskMen.com
AskMen.com is one of the world's leading men's lifestyle Web sites, attracting approximately 10 million unique visitors in January 2006 worldwide. An online resource for men with daily features on subjects such as dating, women, fashion, money, fitness and entertainment, AskMen.com has consistently ranked No. 1 by visits in the "Lifestyle Men's Sites" category against all other web sites, according to Hitwise. A foremost content provider with an archive of over 13,000 articles available for free online, AskMen.com updates daily and features over 200 new articles a month. AskMen.com has had content partnerships with the likes of MSN, AOL, Netscape, CompuServe, Univision, Overture, Lycos Asia, and more.
AskMen.com is a division of IGN Entertainment, a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 33 million unique users worldwide in the month of December 2005. IGN Entertainment is a unit of Fox Interactive Media, Inc.
- 30 -
For Information:
Transcontinental
Media
Jake Brennan
Media Relations Coordinator
Transcontinental Inc.
Telephone: (514) 954-4000
jake.brennan@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Investor Relations Analyst
Transcontinental Inc.
Telephone: (514) 954-4155
jennifer.mccaughey@transcontinental.ca
AskMen.com
Ricardo Poupada
Vice President and General Manager, AskMen.com
Telephone: (514) 908-2552
ric@askmen.com