lesaffaires.com Launches LesAffairesTV Section

Montreal, November, 8, 2004 – Today marks the launch of the LesAffairesTV section on the LesAffaires.com. website. Every weekday, from Monday to Friday, starting at 4:30 p.m., the website of Les Affaires newspaper will now deliver a streaming video review of the day’s business news. Journalists from Quebec’s biggest business newsroom will give a full rundown of key developments on the stock exchange and in business. Also, every Friday, LesAffairesTV will webcast an exclusive video interview with businesspeople and experts.

Yves Daoust, General Manager, New Media at Transcontinental Media says that “this is the first time this has been done in Quebec’s business news industry. The convergence of print and WEB is now a reality at Les Affaires, and we are proud to offer streaming video to surfers and to our readership. Plus, we can now offer advertisers the possibility of producing their ads in a video format. The presence of Scotiabank as the first major advertiser in this section shows the importance of this new initiative on the site.”

For Jean-Paul Gagné, publisher of Les Affaires, “this project shows that the newspaper has taken WEB integration seriously and that we are in the forefront of meeting the information needs of business people in Québec. The newspaper is continually looking for ways to get business and financial information to the people who want it.”

For the project, Transcontinental Media called upon the webcasting expertise of Pecunia in Montreal. The president of Pecunia, Guy-Charles Pelletier. says that “this strategic alliance with Les Affaires is simply the beginning of many similar initiatives on other Transcontinental Media sites. We are already working on several other pilot projects that will converge publications with streaming video on the web.”

About lesaffaires.com

LesAffaires.com is the electronic continuation of the weekly business newspaper Les Affaires. LesAffaires.com is an indispensable source of Quebec economic and financial information and is Quebec's most visited business site, with 200,000 visitors a month on average. LesAffaires.com and Les Affaires newspaper are products of Transcontinental Media.

About Transcontinental Media

The fourth largest print media group in Canada, with more than 3000 employees and annual revenues of $505 million in 2003, Transcontinental Media is the country's leading publisher of consumer magazines and its second-largest publisher of community newspapers. It is also Canada's leading door-to-door distributor of advertising material, most notably through Publi-Sac, which is distributed to 2.8 million households in Quebec each week. Transcontinental Media is a subsidiary of Transcontinental Inc., a Canadian corporation whose shares are listed on the Toronto Stock Exchange under the ticker symbol TCL.SV.A

About Pecunia

Pecunia, a leading provider of webcasting and webconferencing services to enterprises and government agencies, enables organizations to increase revenue, accelerate time-to-market and boost productivity. Pecunia delivers reliable, secure and simple-to-use solutions that focus on the needs of customers. Pecunia’s media operations infrastructure provides one of the most reliable digital content facilities to manage and stream thousands of simultaneous audio and video signals over the Internet. Companies that have benefited from our technologies include Tembec, Cascades, the Montreal Stock Exchange, Imperial Tobacco, Virgin Music, Rogers AT&T, Liberal Party and the Canadian Cancer Society. More news and information about Pecunia can be found at http://www.pecunia.ca.

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Information:

Yves Daoust, general manager of new media, Transcontinental Media (514) 392-2003