The website www.recettes.qc.ca distinguishes itself from the competition by offering, on a daily basis, through a simple user interface, easy and economical recipes which allows it to reach a large audience base. As well, it is sustained by the Web community (user-generated), a strong trend on the Web. Our plans for www.recettes.qc.ca include sharing content with coupdepouce.com as well as developing an English version of the site in collaboration with canadianliving.com. The New Media team is extremely proud of this acquisition, which positions us as the leader among online recipe websites in Quebec.

As for www.trucsmaison.com, it offers an array of tips submitted by users. The site covers a wide range of subjects, from home repairs to maintenance, as well as personal finance and a variety of related topics.

For more details on this acquisition, we invite you to read the press release which can be found on Transcontinental’s website, www.transcontinental.com.

Of course, the success of this acquisition depends on a solid integration process. As such, a committee has been put in place and will be led by Jocelyne Morissette, Director of the Quebec consumer sites. This committee, which will work closely with the founders of www.recettes.qc.ca and www.trucsmaison.com, Nicolas Bonneau and Marc Gauthier, will be made up of the following individuals: Patrick Inkel (administration); Nathalie Cyr (communications); Josée Lalande (editorial); Yves Auger (technology); Émilie Brunet (sales); Véronique Givois (marketing and project management); John Kuipers and Catherine Gray (for the English versions of the sites). The committee intends to complete its integration mandate over the next 100 days.

Please join me in wishing Jocelyne and her team great success in developing these new Web products. Feel free to contact me if you have questions regarding this new initiative.

Yves Daoust

General Manager, New Media