Transcontinental launches new sustainable development magazine: Vision Durable
Montréal, April 20, 2007 – Transcontinental Media is pleased to announce the launch of Vision Durable, a new business magazine aimed at bridging the gap between the concept and implementation of sustainable development for Québec business people. The first edition is available on newsstands today included with the May edition of Commerce magazine.
“Sustainable development isn’t a fad, it’s the new way of doing business and it’s here to stay,” said Natalie Larivière, President of Transcontinental Media. “Today, companies need to operate efficiently and profitably, but also in ways that respect the environment and the needs of society. These principles are rooted in Transcontinental’s corporate culture, which makes Vision Durable a natural fit for us.”
Included with the May edition of Commerce magazine, Vision Durable will help readers build a deeper understanding of sustainable development by bringing them detailed articles, case studies, analyses and insight into sustainable development from trusted sources. Vision Durable will be a leading source of information, opinion and debate.
“Vision Durable will bridge the gap between the ideal of sustainable development and what Québec business people can actually do to implement it,” said Pierre Marcoux, Vice President, Business Publications, Transcontinental Media. “While solutions may not always seem readily available, learning from what others have done can be incredibly effective and enlightening.”
As a companion to Vision Durable magazine, Transcontinental Media is also launching a new website www.visiondurable.com, which features daily news updates on sustainable development in Québec, in Canada and around the world, special reports, interviews with industry leaders and a reference section with case studies, amongst other things.
“We hope that Vision Durable online will become the destination of choice for business people seeking information and perspective on sustainable development,” added Mr. Marcoux.
Printed on 100% recycled paper, Vision Durable’s first three editions will be circulated to 40,000 subscribers with the May, July and September editions of Commerce magazine.
About Transcontinental Media
The fourth-largest print media group in Canada, with more than 3000 employees and annual revenues of $580 million in 2006, Transcontinental Media is the country’s leading publisher of consumer magazines and French-language educational resources as well as the largest publisher of community newspapers in Eastern Canada. It publishes the weekday daily Métro in Montreal and is, through Publi-Sac, Quebec’s leading door-to-door distributor of advertising material. It also owns a number of digital business units. Transcontinental Media is a subsidiary of Transcontinental Inc. (TSX: TCL.A, TCL.B), which has more than 14,500 employees in Canada, the United States and Mexico and reported revenues of C$2.3 billion in 2006.
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For information:
Media
Pierre Leduc
Media Relations
Telephone: (613) 241-6000, ext.: 235
Cell: (416) 859-8562
pleduc@tsa.ca
www.transcontinental.com
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954-2821
jennifer.mccaughey@transcontinental.ca
